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Using light to control visitor flow at IFC mall SeoulA few months ago, we spoke about how shopping centers can use a trail of light to control visitor flow AND create an interactive experience that drives footfall and increases media exposure. Today, we’d like to give you a little taste of how this can be done.
IFC Mall is a large shopping center in Seoul and over the winter season, they wanted to create an attraction that would draw people from across the city and take them on a guided tour of their mall using light as the guide. Working with our team at MK Illumination Korea, the center created a month-long lighting event called the Mystic Island Lighting Festival, and they invited people to come to the center to enjoy 10 illuminated “story spots” inside the mall as well as in its outdoor spaces.
